Sponsorship

Are you wanting to become the next BARE Ambassador or event partner?

We are very proud that so many riders and clubs love BARE and want our brand to sponsor them. We receive a high volume of requests and cannot always provide an individual response, but we can assure you we read every one and keep them for possible future campaigns, collaborations and ambassador reviews. 

Below is some helpful information about what is involved with being an ambassador, what we look for when choosing ambassadors, and tips for registering your interest with us.

Becoming a BARE Ambassador

At BARE, we’re looking to support talented equestrians who share our values and genuinely love our products. Most of our ambassadors already use BARE products and their passion is authentic and comes from using our gear, not just wanting to be part of a team.

Being a BARE Ambassador is about more than excelling in your discipline. It’s about showcasing BARE, sharing exciting launches and news, and representing our brand with integrity and style. Ambassadors help bring our products to life, inspire riders, and uphold the image of the BARE family.

To join us, you need a real passion for horses, your discipline, and a track record of commitment and hard work. An active social media presence and ability to create content is essential as content and storytelling are core to how we connect with our community.

The Kind of Riders & Creators We Align With

Think about what makes you a great fit for BARE and let us know. Here’s what we value:

• A true passion for BARE products, ideally from experience using them first-hand
• Regular, high-quality content that connects with your followers
• A natural fit with BARE’s values and style
• A defined focus or speciality within the equestrian community
• Active engagement with your community, not just chasing numbers
• Content that we can feature in BARE marketing and storytelling

Think of your feed as your portfolio, consistency and authenticity speak louder than numbers.

Life as a BARE Ambassador

Ambassadors are expected to:

• Compete or contribute meaningfully to the equestrian industry
• Represent BARE professionally and live our mantra: be kind always
• Create regular content for your channels and for BARE use
• Share products, launches, and behind-the-scenes moments naturally

Social media and content creation are central. Whether you’re a videographer, iPhone storyteller, writer, or professional photographer, the quality and consistency of your content matter more than the size of your following. Our ambassadors inspire our community across platforms, that’s a huge part of the role.

Ongoing Commitment

If selected, ambassadors continue creating content they’re proud of, consistently wearing and sharing BARE, and contributing to the community. It’s about adding value, building your own following, and staying top of mind, not just what you get out of the role.

A Special Note

We want to be upfront about what makes it challenging to bring someone onto the ambassador team. Often, we notice potential ambassadors long before an application. Here’s what tends to make us pause and really consider whether there is alignment:

• Tagging once and disappearing. Showing up regularly and authentically is key.
• Applying without using our products or following the brand, familiarity with BARE matters.
• Treating an ambassadorship like freebies. We look for those who naturally add value and align with our mission.

In short, those who thrive as BARE Ambassadors are consistent, aligned with our values, and genuinely engaged with the community.

If you would genuinely love to work with us, the best way to stay on our radar is to tag us in your posts, show us how much you love and use our gear, and engage with our content. 

Registering Your Interest

We review our ambassador team periodically, although spots are mostly full. You’re welcome to register your interest by emailing candace@bareequestrian.com with:

• Your equestrian journey, age, location, and discipline
• Current riding level and notable achievements
• Social media handles
• Why you’d love to be a BARE ambassador and what you can offer
• Anything unique or creative that makes you stand out

Ensure you read the riders we align with and provide information that addresses those points specifically.

Please note we receive many enquiries and cannot always respond individually.

At this stage, we sponsor Australian riders only.